Handcrafted book summary of Dogfight


Dogfight: How Apple & Google Went to War and Started a Revolution

Fred Vogelstein

240 pages; Average reading time 3 hours 51 min

This bookbhook summary will take not more than 11 minutes

January 9, 2007 

The January 9, 2007 Macworld Keynote address by Steve Jobs was going to be special. Jobs was going to introduce to the world the new phone from Apple-the iPhone.Ever since Apple had launched the iPod in 2001, a common refrain was the need to carry multiple devices for email, phone calls and music separately. By 2003, phones started coming bundled with inbuilt music players. iPod, in 2003, had still not reached its blockbuster status and had sold only 1.3 million devices in the two years since launch. Murmurs began about integrating a phone into the iPod and Jobs was not comfortable working with the walled garden of U.S. telecom operators who liked to control everything from design to pricing of mobile phone handsets.



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