The Lean Startup
336 pages; Average reading time 4 hours 45 min
This bookbhook book summary will take not more than 9 minutes
The reality is that most start-ups fail. Most of these failures are externalised to ‘not being in the right place at the right time’, ‘product not being perfect for launch’ and many more reasons. With my own start-up experience and of those around me, I believe that startup success can be engineered into a process, and therefore startup success can be learnt as well as taught. I began writing on the blog Startup Lessons Learned-which has now refined into the theory of Lean Startup. The Lean Startup is not a ‘how-to’ book of tactics-it is an approach that helps entrepreneurs move away from ‘Can this product be built?’ to ‘Should this product be built?’ After all, the biggest risk that a startup carries is consuming precious resources to build a product that nobody wants! The Lean Startup is now a global movement. This book is divided into three parts:
- Build the vision for the startup with validated learning
- Steer the startup towards success using the Build-Measure-Learn feedback loop
- Accelerate the Build-Measure-Learn loop while scaling up simultaneously
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