The Storyteller’s Secret: How TED Speakers & inspirational leaders turn their passion into performance
288 pages; Average reading time 4 hours 08 min
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The power of a good story
Carmine Gallo says storytelling is the key to a perfect TED Talk and to unlock one’s potential. In today’s information age, the most valuable currency is ideas. The best way to inspire people, sell an idea, inform about yourself or your company or your country is to tell a story. There are different stories – rags to riches stories, motivational stories and educational stories. We are all storytellers in one way or another. Richard Branson strongly believes in driving change through storytelling. Historically too, storytelling has always been there in human civilization. Storytelling has helped humans sustain and evolve. The Kalahari Bushmen tell different kinds of stories to each other in the night. These stories create imagination, generate bonds, and provide information and entertainment.
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